Once upon a time there was an Aussie dad called Peter who loved the goodness of fresh milk. Every day he would encourage his four children to drink milk. What he didn’t like were the flavoured milk powders and drinks that masked the goodness of milk because they were full of artificial colourings, preservatives and too much sugar.

So Peter, who was really good at making things, decided to invent the Sipahh® straw.

Now children all over the world, including Peter’s grandchildren, can enjoy the goodness of milk as part of a balanced diet – with less sugar and no artificial colours or preservatives.